Ad Tracker Online Video Tutorials
BOOKMARK THIS SITE | PRINT THIS PAGE

Indicates a video tutorial link you may click on, watch and learn.

How Does an Ad Tracker Work Sample Uses for Ad Trackers Manage Ad Tracker "Overview" Create Ad Tracker "Overview"

Create a Single Ad Tracking Link Create a Split-Test Ad Tracking Link Create Coupon/Discount Offer View Your Ad Tracker Statistics

What is an Ad Tracker?

An "ad tracker" is a marketing tool that tracks the number of click-through's to a specific URL, web site, order form, sales web page, etc.

From a marketing standpoint, it is vital that you track your marketing efforts online whenever possible so you can confidently determine if a particular advertising campaign (e.g., advertisement via the web, eMail broadcast, eZine advertisement, forum or blog posting, etc.) was successful or not.

If you don't track your marketing efforts, how will you know if you're making money or worse, losing money? You won't, unless you track (all) your marketing efforts with our "ad tracking" system!

How does an Ad Tracker work?

When someone clicks on a specific "ad tracking" link, our system tracks that "click-through" to your web site, order form, free report, etc., and accumulates the total number of click-through's per ad tracker you create.

Now, in addition to tracking click-through's, our shopping cart system goes much further and tracks a number of other vital marketing statistics you need to know about when running any online advertising campaign.

Clicks — Indicates the number of click-through's that particular ad tracker has recorded. Note, these are total clicks and not unique clicks.

Leads — Indicates the number of clicks that resulted in sales.

Lead-Click Conversion — Indicates the percentage of those who bought compared to the total number of click-through's.

Sales Amount — Represents the total sum amount of all sales that resulted from a particular ad tracking campaign.

# Sales — Represents the total number of individual sales that resulted from a particular ad tracking campaign.

Click-Sale— Indicates the number of click-through's that resulted in direct sales.

Conversion — Indicates the number of leads that converted to sales.

Visitor Value — Represents the average dollar value each customer is worth as a result of a specific ad campaign.

Sample Uses for Ad Trackers ...

There are a number of strategic ways to use "ad trackers" (or ad tracking links) when marketing your business online and through eMail. For example, you might like to track the number of click-through's to your web site from:

Track an ad on someone else's web site that links to your web site.

Track an ad within an eMail broadcast or eZine that links to your web site.

Track "buy me" links from web pages within your web site to the order form.

Can Ad Trackers also track Coupons and Discounts?

Yes! Our system allows you to create an unlimited number of special discounts and coupons you can offer special customers or your entire database.

With our system, all you have to do is set the start/end date for the discount you want and a percentage discount or dollar value (i.e., how much do you want to offer off) ... and that's it! A special "ad tracking" link will be created for you to use in your next ad campaign.

Can Ad Trackers "split-tracking" web sites and what is that anyway?

Yes, you can use a method of tracking called "Split-Tracking" that will allow you to track a number of different pages from one ad. Let's say you wanted to test the sales copy, headlines and offers of three different ads that you wrote on three separate web pages. To do this, simply create an ad-tracking link that points to 3 separate URLS.

The purpose of testing each of these three separate sites with different layouts and offers is to see what web site pulls in the most sales. Whichever site pulls in the most sales, you know, you did something right on that page and that you should send most, if not all of your traffic to the web page that sells the most.

Manage Ad Tracker "Overview"

VIDEO COMING SOON!

Under the "Manage Ad Trackers" link option, you have the following options:

Campaign Name — Look up the name you assigned to an ad tracker tracking campaign so you can manage it.

Select — When you wish to "delete" or "reset" a one or more ad tracking campaigns, simply check or "select" the respective box next to the ad tracker to carry out that function.

Clicks — Indicates the number of clicks that particular ad tracker has recorded. Note, these are total clicks and not unique clicks.

Leads — Indicates the number of clicks that resulted in sales.

Lead-Click Conversion — Indicates the percentage of those who bought compared to the total number of clicks. If 10 people purchased, and there were 100 clicks, you could say the "lead-click conversion" would equal 10%.

Sales Amount — Represents the total amount of sales in dollars that resulted from a particular ad tracking campaign.

# Sales — Represents the total amount of individual sales that resulted from a particular ad tracking campaign.

Click-Sale — Represents the average ticket price sales in dollars that resulted from a particular ad tracking campaign.

Conversion — Indicates the % number of people who bought vs. those who simply clicked through to your web site and didn't buy.

Visitor Value — Indicates the average value per customer who bought compared to the total number of click-through's.

Create Ad Tracker "Overview"

VIDEO COMING SOON!

Under the "Create Ad Tracker" link option, you have the following options available to you:

Track a New Ad Campaign

Create a name for your New Ad Campaign. This is for internal reference only. Your customers do not see this.

Campaign Name (#1, #2, #3) — Where should the user end up when they click on this ad?

Create Coupon/Special Discount Offer

Start Date — When do you want the ad coupon to start?

End Date — When do you want the ad coupon to end?

Limit Offer to First — Would you like to limit the number of people who can take advantage of this special offer? Like the first 100 people?

Discount Amount and Type — Would you like to offer a % discount or a certain dollar amount off the regular retail price of the product/offer being sold?

Minimum Order — What is the minimum order someone must purchase before receiving a discount?

How do you get started with Ad Trackers? What’s the FIRST STEP you need to take?

The first thing you should do is determine what you need an ad tracker for?

Create a simple ad-tracking link to your web site for use either on your web site or in an eMail ad campaign, etc.	VIDEO COMING SOON!
Create a split-tracking link to test one or more URL's containing different sales copy you wrote. Whichever web site pulls the most sales, you know to drive most of your traffic to that specific web site.	VIDEO COMING SOON!
Create a discount coupon (% or $ off) with a certain time-limit that points to my web site.	VIDEO COMING SOON!

What is often overlooked but would be useful to know?

DELETE YOUR COOKIES AFTER TESTING AD-TRACKING COUPONS

VIDEO COMING SOON!

Be sure to delete your cookies after testing any new ad-tracking coupons you create. Here's why ... Let's say you create a 25% off coupon for a select group of people. Well, before you send that coupon link to them, you should test it yourself, right? Of course, you should. Just click on the coupon link itself to be sure it subtracts 25% from the actual retail price of the product/registration you're selling / you want the special group to buy from you.

Now, after you're all done creating and testing that discount coupon link; let's say, for example, you decided to turn your attention to creating and/or testing other products in the shopping cart (not related to the coupon discount you just sent to that special group) ... Well, in order to test these new product prices in the shopping cart order form without the % discount associated with the last group's coupon link you will need to delete your cookies from your computer so the shopping cart system doesn't see the old discount coupon and subtract that % discount erroneously from your new tests. It's a simple procedure that should be done every time you sample test new product and coupon discount links created with our system.

TRACK AFFILIATES' TRAFFIC TO YOUR WEB SITE WITH AD TRACKING LINKS

VIDEO COMING SOON!

Did you know you could track the number of click-through's from any one of your top affiliates' links by creating an ad-tracking link per affiliate, which points to the affiliate's URL ... which then, of course, points to your web site? Yep! Now, you wouldn't want to do this with every affiliate you have, that's silly. But, perhaps some of your really top- earning affiliates. You might like to see how many click-through's per day, week or month they're sending you.

Even better, suppose you were promoting a new product and you asked some of your associates to help you promote it to their database. How do you know when and if they actually eMailed their database your new product promotion? You don't. Unless you have a way of tracking! Now, you could log into their affiliate account individually to review their click-through stats; but that's too time consuming. Instead, there's a simpler way! = Create an ad-tracking link per affiliate to track each of their individual marketing efforts! Again, you don't have to do this with every affiliate, but just some of your closest, top-earning affiliates.

By creating ad-tracking links to your affiliates' links, you can find out (1) when they eMailed their database because you would see activity through the ad-tracking link stats page assigned to each individual affiliate and (2) you would also find out just how many people from their list clicked on their affiliate link to your product offer web page.

This is a really smart marketing tactic because if you don't see ANY activity from certain affiliates, you know (exactly) when to call them up to say, "Hey, just checking, but did you send my new product offer to your eMail list yet? Hmm, I haven't seen any activity ... I'm tacking click-through's for me and for you and I don't see even a SINGLE click-through. You said you had how many on your list? 30,000 people? Hmmm, and not a single click-through. I'm baffled. Did you send it out correctly? What? Oh, you haven't sent it out yet. Ahh, I see ... Well? When will you be sending it out? ..."

I think you get the picture now. Just remember, you can't track what you can't see ... If you can track your affiliates click-through's you can't track how hard they're working for you ... or NOT!