Products

Online
Video Tutorials
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Indicates
a video tutorial link you may click on, watch and learn. |
What
does the "Products" section do?
Simply,
this entire area allows you to add, edit, manage and delete an unlimited
number of product descriptions in your shopping cart account, from
which, the system will generate "product links" you can
paste right into your web site so your customers can easily buy
products, digital goods like eBooks, consulting service packages,
coaching programs, seminar and tele-seminar registrations right
from your web site with ease.
Under
the Products header menu of links, you will also be able to setup
your shipping costs and add sales tax figures so you can charge
your customers appropriately.
You
can also create "product categories" which helps you to
group certain products together for better organization if you have
a lot of products inside your shopping cart. Among
other functions, you can create bundled offers as well as any number
of order discounts.
What
does the "Manage Products" section do?
Hands-On
Video 1:43
MIN
Simply,
this section allows you to search, edit, manage, test and delete
all the products you've created and added to your shopping cart
account with us.
C'mon,
let's take a look around this page to see what you have access to
when it comes to managing your products within the shopping cart
account.
How
do I "Add a Product" to the cart?
Hands-On
Video 14:27
MIN
You
can easily add a product to your shopping cart by click on the "Add
Product" link right here. You will then be
taken to a screen where you can customize the product description
you'd like to sell from your web site.
Let's
take a closer look at the "Add Product" page to see just
how you add a product to the shopping cart system and then to your
web site so your customers can buy from you with ease.
How
do I add an "eBook" or "Digital Product" to
my Shopping Cart? Then, how can I test to see if my eBook or Digital
Product will download correctly for my client?
Hands-On
Video 6:40
MIN
Creating
a product that delivers an eBook or other digital product is really
simple. It's a lot like creating any other product, except this
one, you're going to actually upload your eBook or digital file
to our servers so when people buy the digital product from you,
through your shopping cart, they'll be sent an email (from the system)
that directs them to a web page that allows them to download the
digital product you uploaded to our system.
C'mon,
let me show you specifically on the product details page where you
will create a digital product you can sell to your customers.
How
do I add a "Product Link" to my Web Site using Dreamweaver
or Frontpage?
To add a product link to your web
site is quick and easy. Check out these how-to videos for adding
product links to your web site using:
Dreamweaver, follow
these instructions:
VIDEO
COMING SOON!
Frontpage, follow
these instructions:
VIDEO
COMING SOON!
How
do I add (and sell) Seminar or Tele-Seminar Registrations through
my Shopping Cart account?
VIDEO
COMING SOON!
Selling
seminar and tele-seminar registrations through your shopping cart
is no different really, than selling regular products. Simply, customers
will visit your web site or receive an eMail from you with a product
link they can click on that will take them to the ORDER FORM of
your shopping cart. Hence, allowing them to "purchase a seat"
in your upcoming seminar or tele-seminar event.
How
do I add a "Recurring Product"?

Hands-On
Video 4:18
MIN
Creating
a recurring product is really simple. It's a lot like creating any
other product, except this one, you're going to specify certain
key features that relate to and run your recurring product payment
cycles, functions and any potential commission structures. C'mon,
let me show you specifically on the product details where we would
create a recurring product.
How
do I add "Options" (like Sm, Med, Lrg, XLrg)
to my product descriptions?
VIDEO
COMING SOON!
This
is actually very easy. Here, check out this quick video tutorial
to see how easy it really is ...
What
does "Manage Categories" allow you to do?

Hands-On
Video 1:17
MIN
You
can now define categories for your store and online catalog of products.
You can group all your products into as many categories as you like.
After
defining all the possible categories for your store, go to "Product
Categories" and you will see an option to group your products
into categories.
What
are Product Categories?
Hands-On
Video 1:34
MIN
In
this area you are given the option to assign products to Searchable
Categories. This
helps to group, organize and consolidate products that either have
something in common or naturally, belong together, such as: books,
eBooks, audio CD's, clothing (men's clothing, women's clothing,
kids clothing, hats, shoes, etc.)
How
do I setup my shopping cart
to charge Shipping?
Hands-On
Video 3:56
MIN
Depending
on your current shipping methods, you can easily setup your shopping
cart to provide your customers a variety of shipping methods. You
can charge your customers shipping by:
Weight-Based
Flat Rate
Real time Calculation
Order-Based
Quantity-Based
Product-Specific Shipping / Handling
How
do I setup my shopping cart
to charge Sales Tax?
Hands-On
Video 2:52
MIN
Depending
on the state and/or country you live in, you might be required by
local, state and/or national government agencies to charge and collect
sales tax (or some other form of tax) on merchandise you sell from
your web site.
This
section allows you to configure your shopping cart so you can collect
the appropriate taxes you are required to collect.
If
you are unsure whether you should be collecting sales tax (or some
other form of tax) on products you sell from your web site, please
ask your accountant or other financial advisor for more information
about your business' tax liability.
What
are "Bundled Offers" and how can they benefit my business
and my customers?
Hands-On
Video 2:57
MIN
Bundle
offers allow your customer to add multiple items with a single click.
They can also be used effectively for cross-selling other products
you have to offer from your web site as well.
You've
heard the expression, "Would you like Fries with that?"
Well, that's what this section's all about.
What
are "Order Discounts" and how can they benefit my business
and my customers?
Hands-On
Video 4:03
MIN
Within
this section, you can create automatic price breaks for customers
who order more of what you have to sell. For example, if you would
like to offer a 10% discount on all orders $20.00 or more, you can
do that.
In
fact, you can create a stepped incentive program where the greater
the total order, the greater the discount! This is a tried-and-true
method for giving your customers incentive to buy more of your products.
You
can set them up as a percentage discount, or a set discount amount
in $. The option you choose for the first discount range applies
to all discounts.
What
are "Product Discounts" and how do you
set them up?
Hands-On
Video 3:24
MIN
Now,
do note that when you create "order discounts" in this
section that they are "across the board" and not on individual
products. If you would like to customize special "product discounts,"
(i.e., when someone buys more of one product; they get a discount)
then you would set that up within the product details page of that
specific product. Check out the hands-on video below for a demonstration.
I'd
like to add a "View Cart" and "Check Out" link
to my web site?
VIDEO
COMING SOON!
To
place a "View Cart" on your product catalog page (or any
other page for that matter) is simple. Just click on the Cart Setup
header, then scroll down the list of links until you get to View
Codes. On that page, you will see a long list of quick-to links.
Do you see the link description that says "Check Out/View Cart"?
That's the one you want. Highlight it, copy it and paste it into
your web site code either behind a button that says, "View
Cart," or a simple link that takes your customer to the "View
Cart" page.
How
do I test the shopping cart to see that my product links and descriptions
are working properly and that customer can order from my web site
successfully?
To
test the shopping cart, simply, buy something from yourself? But,
before you do, you should cross-check everything to be sure your
test will be a successful one!
Is
there a checklist I can reference
to make sure I've covered everything possible before I test the
shopping cart?
You
bet there is - right here! When you feel you're ready to test the
functionality of your shopping cart to see if customers will experience
a positive buying experience from your web site, simply refer to
this quick and easy checklist to ensure your shopping cart is working
properly.
Among
some of the obvious areas you should check, here are a few specific,
and often times, unnoticed areas of concern ...
| Menu
Header + Sublink Section |
Check
List Description |
Products
Manage Products
Click on Product Name ...
Check Product Details ... |
Check Product Description for misspellings
Check Product Price (Is it correct?)
Check "Shipping Price", is it correct?
Check "Shipping Calculation", Yes/No?
Check "Sales Tax", are you required?
Check "Recurring" details, are they correct?
Check "Destination URL", is it functional?
Check "Autoresponder", is it correct/working?
Check "Thank You URL", is it functional?
Check "Top HTML", does it view properly?
Check "Digital Product Filename", is it okay?
Check "Digital Product File", does it work?
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Products
Shipping Charges |
Did you setup the correct shipping charges? |
Products
Sales Tax |
Did you configure your sales tax module? |
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| Autoresponders |
Are your product-related autoresponders spell-checked and written
so they will word-wrap properly at 60 (or less) characters if
they're text-based or be viewed properly if they're HTML-based. |
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Cart Setup
Basic Options |
Are your new order notification eMail addresses spelled right
and functional?
The "Default Autoresponder", is it correct? You don't
have to have one here, as you might have specific product-related
autoresponders working in its place.
Check "Thank you URL", is it functional?
Check "Catalog URL", is it correct/working?
Check "Thank You URL", is it functional? |
Cart Setup
Customization |
Do all your html inserts view properly? |
Cart Setup
Gateway Setup |
If you use PayPal to collect your orders, is your eMail address
spelled correctly?
If you have a merchant account, did you choose "I have
credit card processing ..."
Did you choose the right credit cards?
Did you choose the right gateway provider?
Is the Real time ID / Login Code correct?
If you take online checks is all that information correctly
entered?
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Cart Setup
Advanced
Note:
While there are many additional features you could add to
the shopping cart in this section, here are some of the most
important to review ... |
"CVV2 Support" = This option requires the customer
to provide the 3-digit code on the back of their credit card
for security purposes when ordering from your web site. It's
highly suggested you select "Yes" for this option.
"Show Ship-To Address on Order Form" = Allow people
the option of providing a different address to ship to, besides
the first initial address area (i.e., billing address information). |
Cart
Setup
Look & Feel |
Make sure your "View Cart" and "Order Form"
look consistent with your web site. Upload your a web site header,
modify the font and foreground colors, etc. |
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Now
that I have a checklist to go by, how do I actually test my shopping
cart?
To
test your shopping cart functionality on your web site, simply buy
something from your own web site by clicking on the product link
you just created in the shopping cart system. Now, there are three
quick ways you can test the functionality of your shopping cart:
$0-PRICED
PRODUCT TEST: You could create a product
inside your shopping cart account, but without a price tag. Just
keep its price at $0. Next, copy and paste the product "Buy
Me Link" code and place it on your web site. Upload your product
catalog page to the Internet and then click on the newly created
product "Buy Me Link." You will either be taken to the
shopping cart's "View Cart" web page or the actual check
out "Order From" depending on which "Buy Me Link"
you chose to place on your web site. To go through the shopping
cart, you will "not" after to enter your credit card information
to complete this product test-purchase because the price for this
product = $0.
The
results? You will receive two eMails: (1) as a customer making the
purchase, and (2) another as the vendor, notifying you that you
have a new order. Note, since you didn't use your credit card to
make this purchase, you won't know if your shopping cart is properly
set up to process credit cards.
Who
might use this particular test-procedure? Mainly, webmasters testing
the shopping cart functionality for their customers. They don't
want to use their credit card, but they do want to see that the
"Buy Me Links" work properly and that eMails are properly
sent out to customers by the system.
$1 (OR FULL) PRICED PRODUCT TEST:
You could create a product inside your shopping cart account, and
temporarily (for test-purposes) give it a test-price of just $1.
Who doesn't mind using $1 to test their shopping cart and gateway
system? Hardly any one. Do you need to test the full price? You
could, but $1 will suffice for your test. No matter what you decide,
after you create the product "Buy Me Link" code, copy
and paste it into your web site design. Upload your product catalog
web page to the Internet and then proceed to buy from yourself.
You will then be taken to the shopping cart web page where you can
view the cart and your product selection or simply check out to
the order form. When you check out, you will be asked to enter your
credit card information and be charged either that $1 price (you
set up) or the full price of the product to complete this product
test-purchase.
The
results? You will receive two eMails: (1) as a customer making the
purchase, and (2) another as the vendor, notifying you that you
have a new order inside the shopping cart. Also, since you used
your credit card this time to make the test-purchase, you will be
charged either $1 (or the full price of the product). Also note,
that the $1 (or full price of the product) will be deposited into
your bank account within 3-4 days (minus any applicable processing
fees of course by your merchant account company). This
test-purchase will help determine if the "Gateway Setup"
is configured correctly within your shopping cart account.
Who
uses this test procedure? Mainly, a shopping cart owner who configures
his or her own shopping cart and elects to use their own credit
card to test the shopping cart system on their web site.
VOIDED PRODUCT PURCHASE: On the
other hand, you could simply leave the price "as-is" inside
the product description and simply void the whole transaction within
your merchant account's online virtual terminal before the credit
card processing company actually reaches into your merchant account
to process any unsettled/unprocessed orders for that day. 
CREDIT
CARD PROCESSING TIP: The credit card processing company
you use reaches into your merchant account online every day (7 days
a week), and at the same time every day, to retrieve and process
any and all unsettled/unprocessed credit card orders you just received
(that day) from your shopping cart.
Depending
on which time zone you live in, it is very important for you to
know what time YOUR merchant account processor reaches in to process
your credit card orders. Find your time zone below ...
| TIME
ZONE |
CC
PROCESSING TIME |
| Eastern
(EST) |
6:00
P.M. |
| Central
(CST) |
5:00
P.M. |
| Mountain
(MST) |
4:00
P.M. |
| Pacific
(PST) |
3:00
P.M. |
| ...
and so on. See Time.gov
for other time zones. |
Now,
why is this important to know? Because every "business"
day counts! As you know, it takes 3-4 business days to deposit your
customers' money into your bank account. Well, if you're coming
up on a national holiday or a simple weekend, you definitely want
to hurry up and get your orders in by the designated time (shown
above) so the banks and credit card processing system can start
processing your orders as quickly as possible without a day's delay.
Note,
if your shopping cart orders are processed successfully and automatically
by the shopping cart system, you don't have to be too concerned
about anything; because, the shopping cart is successfully sending
your credit card orders to your merchant account (to be processed)
quickly and successfully.
On
the other hand, if you have orders that get declined or require
special attention on your part mainly because they either require
offline processing by hand or follow up with a customer ... Well,
don't waste any time getting those orders taken care of and into
your merchant account for daily processing! 
The
sooner you confirm these orders and enter them into the merchant
account for processing, the sooner you are going to get your money.
Interestingly enough, in this case, "time really does mean
money!"
What
should I expect to see when I test my shopping cart for the first
time?
Again,
for review, you should see (up to) four things occur when you test
your orders:
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You
(as the vendor) should receive a New Order eMail
notice. |
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You
(as the customer) should receive a Thank You For Your
Order eMail. |
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If
you purchased a product using your credit card, you should see
a deposit in your bank account within 3-4 days. |
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You
should see the new order appear in the Orders area
within your shopping cart account. |
Having
witnessed all these events and confirmations, you're set to launch
your web site and product catalog with confidence. One last note,
if you like, be sure to delete your test-order from the Orders area
within the shopping cart if you like. It helps to keep your Orders
page clean and fresh for all new incoming orders.
What
is often overlooked, but would be useful to know?
CREATING
PRODUCTS with the "SAVE-AS" FUNCTION ...
VIDEO YOU CAN WATCH &
LEARN!
You
can save time creating products with similar description features
by utilizing the Save As New button link underneath
the Edit Product Details: General Information section.
This function comes in handy when you're in a hurry and wish to
create a lot of products that share the same (or similar) description
features like shipping price, charge sales tax, thank you URL's,
catalog destination URLs, Product Primary Options, among other similar
characteristics. Why retype or configure each product description
by hand? Save time and energy ... Use the Save As New button
command. In some cases, the only qualities that really change on
some product descriptions are their price and name. Otherwise, the
much of the remaining information and product characteristics are
the same. So, again save time and energy and use the Save
As New function when creating new product descriptions.
ORDER
DISCOUNTS are not the same as QUANTITY DISCOUNTS ...
See
the Order Discounts and Product
Discounts Hands-On Video Tutorials
If
you would like to offer a discount off the "total order"
combined, then click on the Order Discounts link
underneath the Products main header on the left-hand
side of your screen. If you'd like to offer a discount on specific
products (and not other products), then click on the name of the
product listed in the Manage Products main area,
scroll down to find the Quantity Discounts link and then proceed
to create your discount breaks. The discounts will appear immediately
in the View Cart and Order Form
pages.
TOP
HTML helps SELL MORE PRODUCT by RESTATING "Product BENEFITS"
on the ORDER PAGE ...
See
the Add Product Hands-On
Video Tutorials
Don't
overlook the power of "restating the benefits" (on the
ORDER FORM PAGE) for why your customers should buy a particular
product from you! Sure, you listed the benefits (of a particular
product) on the sales page of your web site; that's what got them
to buy, right? BUT, what about the Order Form page?
You'd
be surprised how many customers leave the Order Form page for a
number of reasons; mainly, because (in that short span of time)
they forgot "why" (i.e., benefits) they wanted to buy
from you. So, here's your opportunity to restate and reinforce those
benefits for buying a specific product, service or seminar/tele-seminar
registration product from your web site.
With
TOP HTML, you can insert and restate your benefits and/or key testimonials
above the Order Form section simply to remind the customer as to
why they should continue down the long order form page, entering
their name and credit card information and ultimately .... buy from
you!
For
more information, check out the hands-on video tutorial for a detailed
explanation on how this procedure is done. You'll be glad you did.
NO COMMA ALLOWED IN THE PRICE FIELD
VIDEO YOU CAN WATCH &
LEARN!
If
you ever sell a product, coaching program, eClass or seminar registration
that costs more than $1,000.00; when entering the dollar amount
$1,000.00 ... DO NOT enter the comma in your dollar figure! (such
as $1,000.00) That's
right. Just enter the dollar amount like this: "1000.00".
Our system uses commas for other purposes and does not allow commas
to be used within the Price field. Simple enough, it's just the
way our system organizes data more efficiently. If you try to use
a comma, the system will not allow you to save your changes. So
remember, do not use commas inside the Price field.
What
else should I know about the Products section?
Every
product (ordered) is tracked by the product ID generated when you
originally create each product description inside the Add
Products section. Note: If you have a product that a customer
orders, and later you changed the price of that product in the Manage
Products area, the "change in price" would also
change systematically for the customer who bought that product originally
before you changed the price. This is important to know when printing
invoices. You don't want to print an invoice with a product price
different from what the customer actually paid; especially if you
lowered the price. Yikes, they might perceive they paid too much
or too little!!! Talk about confusion on the part of the customer.
If you want to raise the price on a particular product, or make
any major changes in the name of the product, consider creating
a brand new product with new pricing and product description. That
way, it won't alter any information in the "Orders" area.
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