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Products

Online Video Tutorials



Indicates a video tutorial link you may click on, watch and learn.

What does the Product section do?
What does "Manage Products" do?
How do I "Add a Product" to the cart?
How do I add "eBooks" to my cart?
How do I add "product links" to my site?
How do I add seminar registrations?
How do I add a "recurring product"?
How do I add options to products?
What does "Manage Categories" do?

What are Product Categories about?
How do I setup my shipping charges?
How do I setup my sales tax figures?
What are "Bundled Offers"?
What are "Order Discounts"?
What are "Product Discounts"?
How do I add a "View Cart" link?
How do I test the shopping cart?
What's overlooked, but useful to know?

What does the "Products" section do?

Simply, this entire area allows you to add, edit, manage and delete an unlimited number of product descriptions in your shopping cart account, from which, the system will generate "product links" you can paste right into your web site so your customers can easily buy products, digital goods like eBooks, consulting service packages, coaching programs, seminar and tele-seminar registrations right from your web site with ease.

Under the Products header menu of links, you will also be able to setup your shipping costs and add sales tax figures so you can charge your customers appropriately.

You can also create "product categories" which helps you to group certain products together for better organization if you have a lot of products inside your shopping cart. Among other functions, you can create bundled offers as well as any number of order discounts.


What does the "Manage Products" section do?

Hands-On Video 1:43 MIN

Simply, this section allows you to search, edit, manage, test and delete all the products you've created and added to your shopping cart account with us.

C'mon, let's take a look around this page to see what you have access to when it comes to managing your products within the shopping cart account.


How do I "Add a Product" to the cart?

Hands-On Video 14:27 MIN

You can easily add a product to your shopping cart by click on the "Add Product" link right here. You will then be taken to a screen where you can customize the product description you'd like to sell from your web site.

Let's take a closer look at the "Add Product" page to see just how you add a product to the shopping cart system and then to your web site so your customers can buy from you with ease.


How do I add an "eBook" or "Digital Product" to my Shopping Cart? Then, how can I test to see if my eBook or Digital Product will download correctly for my client?

Hands-On Video 6:40 MIN

Creating a product that delivers an eBook or other digital product is really simple. It's a lot like creating any other product, except this one, you're going to actually upload your eBook or digital file to our servers so when people buy the digital product from you, through your shopping cart, they'll be sent an email (from the system) that directs them to a web page that allows them to download the digital product you uploaded to our system.

C'mon, let me show you specifically on the product details page where you will create a digital product you can sell to your customers.


How do I add a "Product Link" to my Web Site using Dreamweaver or Frontpage?

To add a product link to your web site is quick and easy. Check out these how-to videos for adding product links to your web site using:

Dreamweaver, follow these instructions: VIDEO COMING SOON!

Frontpage, follow these instructions: VIDEO COMING SOON!


How do I add (and sell) Seminar or Tele-Seminar Registrations through my Shopping Cart account?

VIDEO COMING SOON!

Selling seminar and tele-seminar registrations through your shopping cart is no different really, than selling regular products. Simply, customers will visit your web site or receive an eMail from you with a product link they can click on that will take them to the ORDER FORM of your shopping cart. Hence, allowing them to "purchase a seat" in your upcoming seminar or tele-seminar event.


How do I add a "Recurring Product"?

Hands-On Video 4:18 MIN

Creating a recurring product is really simple. It's a lot like creating any other product, except this one, you're going to specify certain key features that relate to and run your recurring product payment cycles, functions and any potential commission structures. C'mon, let me show you specifically on the product details where we would create a recurring product.


How do I add "Options" (like Sm, Med, Lrg, XLrg)
to my product descriptions?

VIDEO COMING SOON!

This is actually very easy. Here, check out this quick video tutorial to see how easy it really is ...


What does "Manage Categories" allow you to do?

Hands-On Video 1:17 MIN

You can now define categories for your store and online catalog of products. You can group all your products into as many categories as you like.

After defining all the possible categories for your store, go to "Product Categories" and you will see an option to group your products into categories.

 


What are Product Categories?

Hands-On Video 1:34 MIN

In this area you are given the option to assign products to Searchable Categories. This helps to group, organize and consolidate products that either have something in common or naturally, belong together, such as: books, eBooks, audio CD's, clothing (men's clothing, women's clothing, kids clothing, hats, shoes, etc.)


How do I setup my shopping cart
to charge Shipping?

Hands-On Video 3:56 MIN

Depending on your current shipping methods, you can easily setup your shopping cart to provide your customers a variety of shipping methods. You can charge your customers shipping by:

   Weight-Based
   Flat Rate
   Real time Calculation
   Order-Based
   Quantity-Based
   Product-Specific Shipping / Handling


How do I setup my shopping cart
to charge Sales Tax?

Hands-On Video 2:52 MIN

Depending on the state and/or country you live in, you might be required by local, state and/or national government agencies to charge and collect sales tax (or some other form of tax) on merchandise you sell from your web site.

This section allows you to configure your shopping cart so you can collect the appropriate taxes you are required to collect.

If you are unsure whether you should be collecting sales tax (or some other form of tax) on products you sell from your web site, please ask your accountant or other financial advisor for more information about your business' tax liability.

What are "Bundled Offers" and how can they benefit my business and my customers?

Hands-On Video 2:57 MIN

Bundle offers allow your customer to add multiple items with a single click. They can also be used effectively for cross-selling other products you have to offer from your web site as well.

You've heard the expression, "Would you like Fries with that?" Well, that's what this section's all about.


What are "Order Discounts" and how can they benefit my business and my customers?

Hands-On Video 4:03 MIN

Within this section, you can create automatic price breaks for customers who order more of what you have to sell. For example, if you would like to offer a 10% discount on all orders $20.00 or more, you can do that.

In fact, you can create a stepped incentive program where the greater the total order, the greater the discount! This is a tried-and-true method for giving your customers incentive to buy more of your products.

You can set them up as a percentage discount, or a set discount amount in $. The option you choose for the first discount range applies to all discounts.


What are "Product Discounts" and how do you
set them up?

Hands-On Video 3:24 MIN

Now, do note that when you create "order discounts" in this section that they are "across the board" and not on individual products. If you would like to customize special "product discounts," (i.e., when someone buys more of one product; they get a discount) then you would set that up within the product details page of that specific product. Check out the hands-on video below for a demonstration.


I'd like to add a "View Cart" and "Check Out" link to my web site?

VIDEO COMING SOON!

To place a "View Cart" on your product catalog page (or any other page for that matter) is simple. Just click on the Cart Setup header, then scroll down the list of links until you get to View Codes. On that page, you will see a long list of quick-to links. Do you see the link description that says "Check Out/View Cart"? That's the one you want. Highlight it, copy it and paste it into your web site code either behind a button that says, "View Cart," or a simple link that takes your customer to the "View Cart" page.


How do I test the shopping cart to see that my product links and descriptions are working properly and that customer can order from my web site successfully?

To test the shopping cart, simply, buy something from yourself? But, before you do, you should cross-check everything to be sure your test will be a successful one!

Is there a checklist I can reference
to make sure I've covered everything possible before I test the shopping cart?

You bet there is - right here! When you feel you're ready to test the functionality of your shopping cart to see if customers will experience a positive buying experience from your web site, simply refer to this quick and easy checklist to ensure your shopping cart is working properly.

Among some of the obvious areas you should check, here are a few specific, and often times, unnoticed areas of concern ...

Menu Header + Sublink Section Check List Description

Products Manage Products
Click on Product Name ...
Check Product Details ...

Check Product Description for misspellings
Check Product Price (Is it correct?)
Check "Shipping Price", is it correct?
Check "Shipping Calculation", Yes/No?
Check "Sales Tax", are you required?
Check "Recurring" details, are they correct?
Check "Destination URL", is it functional?
Check "Autoresponder", is it correct/working?
Check "Thank You URL", is it functional?
Check "Top HTML", does it view properly?
Check "Digital Product Filename", is it okay?
Check "Digital Product File", does it work?

Products Shipping Charges Did you setup the correct shipping charges?
Products Sales Tax Did you configure your sales tax module?

Autoresponders Are your product-related autoresponders spell-checked and written so they will word-wrap properly at 60 (or less) characters if they're text-based or be viewed properly if they're HTML-based.

Cart Setup Basic Options Are your new order notification eMail addresses spelled right and functional?
The "Default Autoresponder", is it correct? You don't have to have one here, as you might have specific product-related autoresponders working in its place.
Check "Thank you URL", is it functional?
Check "Catalog URL", is it correct/working?
Check "Thank You URL", is it functional?
Cart Setup Customization Do all your html inserts view properly?
Cart Setup Gateway Setup

If you use PayPal to collect your orders, is your eMail address spelled correctly?
If you have a merchant account, did you choose "I have credit card processing ..."
Did you choose the right credit cards?
Did you choose the right gateway provider?
Is the Real time ID / Login Code correct?
If you take online checks is all that information correctly entered?

Cart Setup Advanced

Note: While there are many additional features you could add to the shopping cart in this section, here are some of the most important to review ...

"CVV2 Support" = This option requires the customer to provide the 3-digit code on the back of their credit card for security purposes when ordering from your web site. It's highly suggested you select "Yes" for this option.
"Show Ship-To Address on Order Form" = Allow people the option of providing a different address to ship to, besides the first initial address area (i.e., billing address information).
Cart Setup Look & Feel Make sure your "View Cart" and "Order Form" look consistent with your web site. Upload your a web site header, modify the font and foreground colors, etc.

Now that I have a checklist to go by, how do I actually test my shopping cart?

To test your shopping cart functionality on your web site, simply buy something from your own web site by clicking on the product link you just created in the shopping cart system. Now, there are three quick ways you can test the functionality of your shopping cart:

$0-PRICED PRODUCT TEST: You could create a product inside your shopping cart account, but without a price tag. Just keep its price at $0. Next, copy and paste the product "Buy Me Link" code and place it on your web site. Upload your product catalog page to the Internet and then click on the newly created product "Buy Me Link." You will either be taken to the shopping cart's "View Cart" web page or the actual check out "Order From" depending on which "Buy Me Link" you chose to place on your web site. To go through the shopping cart, you will "not" after to enter your credit card information to complete this product test-purchase because the price for this product = $0.

The results? You will receive two eMails: (1) as a customer making the purchase, and (2) another as the vendor, notifying you that you have a new order. Note, since you didn't use your credit card to make this purchase, you won't know if your shopping cart is properly set up to process credit cards.

Who might use this particular test-procedure? Mainly, webmasters testing the shopping cart functionality for their customers. They don't want to use their credit card, but they do want to see that the "Buy Me Links" work properly and that eMails are properly sent out to customers by the system.

$1 (OR FULL) PRICED PRODUCT TEST: You could create a product inside your shopping cart account, and temporarily (for test-purposes) give it a test-price of just $1. Who doesn't mind using $1 to test their shopping cart and gateway system? Hardly any one. Do you need to test the full price? You could, but $1 will suffice for your test. No matter what you decide, after you create the product "Buy Me Link" code, copy and paste it into your web site design. Upload your product catalog web page to the Internet and then proceed to buy from yourself. You will then be taken to the shopping cart web page where you can view the cart and your product selection or simply check out to the order form. When you check out, you will be asked to enter your credit card information and be charged either that $1 price (you set up) or the full price of the product to complete this product test-purchase.

The results? You will receive two eMails: (1) as a customer making the purchase, and (2) another as the vendor, notifying you that you have a new order inside the shopping cart. Also, since you used your credit card this time to make the test-purchase, you will be charged either $1 (or the full price of the product). Also note, that the $1 (or full price of the product) will be deposited into your bank account within 3-4 days (minus any applicable processing fees of course by your merchant account company). This test-purchase will help determine if the "Gateway Setup" is configured correctly within your shopping cart account.

Who uses this test procedure? Mainly, a shopping cart owner who configures his or her own shopping cart and elects to use their own credit card to test the shopping cart system on their web site.

VOIDED PRODUCT PURCHASE: On the other hand, you could simply leave the price "as-is" inside the product description and simply void the whole transaction within your merchant account's online virtual terminal before the credit card processing company actually reaches into your merchant account to process any unsettled/unprocessed orders for that day.

CREDIT CARD PROCESSING TIP: The credit card processing company you use reaches into your merchant account online every day (7 days a week), and at the same time every day, to retrieve and process any and all unsettled/unprocessed credit card orders you just received (that day) from your shopping cart.

Depending on which time zone you live in, it is very important for you to know what time YOUR merchant account processor reaches in to process your credit card orders. Find your time zone below ...

TIME ZONE CC PROCESSING TIME
Eastern (EST) 6:00 P.M.
Central (CST) 5:00 P.M.
Mountain (MST) 4:00 P.M.
Pacific (PST) 3:00 P.M.
... and so on. See Time.gov for other time zones.

Now, why is this important to know? Because every "business" day counts! As you know, it takes 3-4 business days to deposit your customers' money into your bank account. Well, if you're coming up on a national holiday or a simple weekend, you definitely want to hurry up and get your orders in by the designated time (shown above) so the banks and credit card processing system can start processing your orders as quickly as possible without a day's delay.

Note, if your shopping cart orders are processed successfully and automatically by the shopping cart system, you don't have to be too concerned about anything; because, the shopping cart is successfully sending your credit card orders to your merchant account (to be processed) quickly and successfully.

On the other hand, if you have orders that get declined or require special attention on your part mainly because they either require offline processing by hand or follow up with a customer ... Well, don't waste any time getting those orders taken care of and into your merchant account for daily processing!

The sooner you confirm these orders and enter them into the merchant account for processing, the sooner you are going to get your money. Interestingly enough, in this case, "time really does mean money!"

What should I expect to see when I test my shopping cart for the first time?

Again, for review, you should see (up to) four things occur when you test your orders:

You (as the vendor) should receive a New Order eMail notice.
You (as the customer) should receive a Thank You For Your Order eMail.
If you purchased a product using your credit card, you should see a deposit in your bank account within 3-4 days.
You should see the new order appear in the Orders area within your shopping cart account.

Having witnessed all these events and confirmations, you're set to launch your web site and product catalog with confidence. One last note, if you like, be sure to delete your test-order from the Orders area within the shopping cart if you like. It helps to keep your Orders page clean and fresh for all new incoming orders.


What is often overlooked, but would be useful to know?

CREATING PRODUCTS with the "SAVE-AS" FUNCTION ...

VIDEO YOU CAN WATCH & LEARN!

You can save time creating products with similar description features by utilizing the Save As New button link underneath the Edit Product Details: General Information section. This function comes in handy when you're in a hurry and wish to create a lot of products that share the same (or similar) description features like shipping price, charge sales tax, thank you URL's, catalog destination URLs, Product Primary Options, among other similar characteristics. Why retype or configure each product description by hand? Save time and energy ... Use the Save As New button command. In some cases, the only qualities that really change on some product descriptions are their price and name. Otherwise, the much of the remaining information and product characteristics are the same. So, again save time and energy and use the Save As New function when creating new product descriptions.

ORDER DISCOUNTS are not the same as QUANTITY DISCOUNTS ...

See the Order Discounts and Product Discounts Hands-On Video Tutorials

If you would like to offer a discount off the "total order" combined, then click on the Order Discounts link underneath the Products main header on the left-hand side of your screen. If you'd like to offer a discount on specific products (and not other products), then click on the name of the product listed in the Manage Products main area, scroll down to find the Quantity Discounts link and then proceed to create your discount breaks. The discounts will appear immediately in the View Cart and Order Form pages.

TOP HTML helps SELL MORE PRODUCT by RESTATING "Product BENEFITS"
      on the ORDER PAGE ...

See the Add Product Hands-On Video Tutorials

Don't overlook the power of "restating the benefits" (on the ORDER FORM PAGE) for why your customers should buy a particular product from you! Sure, you listed the benefits (of a particular product) on the sales page of your web site; that's what got them to buy, right? BUT, what about the Order Form page?

You'd be surprised how many customers leave the Order Form page for a number of reasons; mainly, because (in that short span of time) they forgot "why" (i.e., benefits) they wanted to buy from you. So, here's your opportunity to restate and reinforce those benefits for buying a specific product, service or seminar/tele-seminar registration product from your web site.

With TOP HTML, you can insert and restate your benefits and/or key testimonials above the Order Form section simply to remind the customer as to why they should continue down the long order form page, entering their name and credit card information and ultimately .... buy from you!

For more information, check out the hands-on video tutorial for a detailed explanation on how this procedure is done. You'll be glad you did.

NO COMMA ALLOWED IN THE PRICE FIELD

VIDEO YOU CAN WATCH & LEARN!

If you ever sell a product, coaching program, eClass or seminar registration that costs more than $1,000.00; when entering the dollar amount $1,000.00 ... DO NOT enter the comma in your dollar figure! (such as $1,000.00) That's right. Just enter the dollar amount like this: "1000.00". Our system uses commas for other purposes and does not allow commas to be used within the Price field. Simple enough, it's just the way our system organizes data more efficiently. If you try to use a comma, the system will not allow you to save your changes. So remember, do not use commas inside the Price field.


What else should I know about the Products section?

Every product (ordered) is tracked by the product ID generated when you originally create each product description inside the Add Products section. Note: If you have a product that a customer orders, and later you changed the price of that product in the Manage Products area, the "change in price" would also change systematically for the customer who bought that product originally before you changed the price. This is important to know when printing invoices. You don't want to print an invoice with a product price different from what the customer actually paid; especially if you lowered the price. Yikes, they might perceive they paid too much or too little!!! Talk about confusion on the part of the customer. If you want to raise the price on a particular product, or make any major changes in the name of the product, consider creating a brand new product with new pricing and product description. That way, it won't alter any information in the "Orders" area.


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